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Logo Design & Visual Brand Identity

Help Boys & Girls Clubs of Deep East Texas elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Boys & Girls Clubs of Deep East Texas
Nacogdoches, TX, USA
Boys & Girls Clubs of Deep East Texas
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Boys & Girls Clubs of Deep East Texas
Nacogdoches, TX, USA

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Cause
Youth development
Skills
Graphic design

Posted July 29th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

As a new Development Director, I'm looking at a way to increase our revenue and want to roll out a campaign that includes many options of giving with special attention to a "yet to be named" monthly giving program. Currently, our website is very limited in its offerings and there are no print materials. I've put together some of the information we want to address, but would like a fresh, creative way to get the information out there.

What we have in place
  • We currently have initial goals that can be phased in, which should make it easy for you to get started. We also have preliminary text to aid in what we're trying to achieve, and the ability to provide any other information you need.
How this will help
This project will save us $7,842 , allowing us to serve more children, make necessary upgrades to older facilities, provide remote platforms due to COVID, enhance our after school and summer programs, and engage new donors, supporters, and volunteers

As part of our overall revenue generating goals, a missing component is a comprehensive giving plan. Most of the text is generated. What is required is an enticing way for it to be presented.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Boys & Girls Clubs of Deep East Texas
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Causes
Youth development Education Health & nutrition
Posted by
SB
Shelley B.

Development Director/Grant Writer

Our mission

The Boys & Girls Clubs of Deep East Texas serves children ages 6-18 throughout five rural counties with a mission "to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens."

Testimonials

Read the Impact Story
Maira was creative in her design for our project. She listened to our needs and made adjustments suited to our organization. We are grateful she shared her talents.
Shelley B.

Development Director/Grant Writer

Logo Design & Visual Brand Identity Project

I loved working with Shelley, we were able to develop a great brand identity for the new campaign and I wish all the success!
Maira P.
Maira P.

Volunteer

The pixel