Social Media Audit

Help Child Development Resources assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Child Development Resources
Williamsburg, VA, USA
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Child Development Resources
Williamsburg, VA, USA


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Posted July 27th

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

We are very active on social media (Facebook, Instagram, Twitter and Linked In). We do see results with social media but we know we can improve our game. We would like for someone to tell us what we are doing right, and where we can do better given our small department which is very, very busy.

What We Have In Place
  • We currently have links to our social media pages, which should make it easy for you to get started. We also have canva, animato and other subscriber services that we use, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to use funds elsewhere for the benefit of the families we serve.

We want our social media pages to be fresh and inspiring. We want our followers to enjoy our posts and be happy to be a part of what we do in our community.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

Child Development Resources
Posted by
Mary Jean H.

Director of Development

Our Mission

Child Development Resources (CDR) strives to inspire and empower children, families, and early childhood professionals to reach their full potential, whatever their challenges.

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