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Matched with Ashley R
Matched with
Ashley R.

Press Release

Help Give Wildlife a Brake create a well-written, concise press release to announce an event, initiative, or partnership.
Give Wildlife a Brake
Wayne, PA, USA
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Give Wildlife a Brake
Wayne, PA, USA

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Animals

Posted August 3rd

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Project Details

What We Need
  • 1-2 page press release that can be distributed to news outlets
Additional Details

**Time-sensitive: Need quick response and 3-4 day turnaround please! :) ** Could really use help bringing narrative together and unifying the message so it "sings" and is grab-on-able by the media. Definitely need a quick brainstorming session to talk through a few things. If you have any experience with cycling events/communities, even better but not necessary. Our campaign will tie into the bicycling uptick since COVID--more bikes, fewer cars, fewer dead animals on the roads.

What We Have In Place
  • We currently have coordinated efforts and go-ahead with partner organizations, which should make it easy for you to get started. We also have pre-existing language about roadkill / wildlife-vehicle, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,348 , allowing us to take on a project of this magnitude, single-handedly.

Our goal is to raise $25,000 by October 6th in support of wildlife rehabilitation centers in Pennsylvania. Because we don't have any staff, this project requires mobilization of numerous volunteers across social media and multiple organizations so your support with the PR aspect is invaluable. The funds raised will directly contribute to food, medicine, supplies, round-the-clock care and nurturing of orphaned, injured and sick wildlife by skilled wildlife rehab specialists.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss initiative, partnership, or event that Organization wishes to publicizes
  • Volunteer Manager shares existing marketing materials, mission statement, and program descriptions for Professional to incorporate into press release
1
Milestone 1: Press Release Writing
  • Professional writes draft of press release and shares with Volunteer Manager
  • Volunteer Manager gives feedback, which Professional incorporates
  • Professional delivers final version of press release
  • (Optional) Volunteer Manager incorporates Press Release into Press Kit
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About The Org

Give Wildlife a Brake
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Cause
Animals
Posted by
Kennerly C.

Wildlife Champion

Our Mission

To help keep wildlife safe from crossing roads and highways in the United States and to support the rescue, rehabilitation and release of orphaned, sick and injured wildlife

What We Do

We are primarily a mouthpiece (i.e. messenger!) for all things in support of wildlife preservation in the United States, with special emphasis on wildlife migration corridors, bridges and overpasses. We also partner with wildlife organizations such as wildlife rehabilitation centers like the 12 organizations we have worked with in Pennsylvania, leveraging our brand and voice to raise funds to support their much-needed efforts.

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