Marketing Channel Plan

Help Caribbean Medical Mission by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Caribbean Medical Mission
East Orange, NJ, USA

Posted July 27th

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Project Details

What We Need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
What We Have In Place
  • We currently have Public Relations Committee and need advise on the best pract, which should make it easy for you to get started. We also have A virtual Gala coming and request advise on marketing, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,500 , allowing us to offer the local community additional resources.Also allow CMM to invest into technology to serve families in other countries via tele conference call during covid 19 pandemic .

This project will better prepare CMM to engage the right audience.The idea is to drive traffic to website and increase membership. Having improvements in those two areas,hopefully we can reach beyond our current audience and seek regular donors

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About The Org

Caribbean Medical Mission
Posted by
Angela V.

Member of the Board of Trustees

Our Mission

Over the years, our members have visited and treated patients in Guyana, Jamaica, Nigeria, St. Vincent/Grenadines and local health fairs in Essex County. The Caribbean Medical Mission has also extended its generosity by donating numerous items.

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