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Google Ads Set Up

Help South Jersey Robotics make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
South Jersey Robotics
Swedesboro, NJ, USA
South Jersey Robotics
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South Jersey Robotics
Swedesboro, NJ, USA

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Cause
Science & technology
Skills
Digital marketing Search engine marketing

Posted July 24th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We were recently approved for a Google Ads Grant and would like someone to help us set up campaigns to advertise our programs and drive donors to our site.

What we have in place
  • We currently have a robust website, which should make it easy for you to get started. We also have a dedicated board member to assist, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to get support in a way that we do not, especially in the time of COVID-19, have the finances for.

This project will help us to reach our community in a more targeted way and help us to build sustainable programs.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

South Jersey Robotics
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Causes
Science & technology Education Youth development
Posted by
Jennifer P
Jennifer P.

Member, Board of Directors

Our mission

Our mission is to promote STEM (Science, Technology, Engineering, and Math) through the creation of sustainable, robust robotics programs in Cumberland, Gloucester, and Salem Counties in New Jersey and beyond.

Testimonials

Read the Impact Story
We really enjoyed working with Morey. He helped us get everything set up and showed us how to maintain it!
Jennifer P.
Jennifer P.

Member, Board of Directors

Google Ads Set Up Project

(No testimonial has been submitted by Morey)
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