Social Media Starter Strategy

Help San Luis Valley Ecosystem Council design a starter social media strategy to engage their stakeholders.
Cause
Environment
Skills
Social Media

Posted July 23rd

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Project Details

What We Need
  • 3-5 one hour calls with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of social media posts or digital graphics
Additional Details

We participated in Social Media Startup through Catchafire. We have a FB page and remain fairly active at this point, but want to continue to develop our presence strategically.

What We Have In Place
  • We currently have a FB page, which should make it easy for you to get started. We also have a new website, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to be available for various groundtruthing efforts. Currently we are opposing a water exportation proposal by a privately held company, Renewable Water Resources.

We are a donor-based non-profit organization that affects a broad population (farmers, ranchers, outdoor enthusiasts, mountain bikers, hunters, etc.). Our environmental advocacy efforts are driven, in part, by what the population deems important to them. We are looking to increase our communication with the population of the San Luis Valley so that we can be in touch with their needs. We are also looking for ways to reach a younger population.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Draft Plan Creation
  • Professional and Volunteer Manager connect as necessary to discuss current state of any existing social media activities & strategies and prioritizing social media channels and executional starting points
  • Professional drafts starter strategy, including best practices and recommendations for implementation
    *Volunteer Manager provides feedback
2
Milestone 2: Final Draft Delivered
  • Professional shares final draft of starter plan including agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About The Org

San Luis Valley Ecosystem Council
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Posted by
Beth G.

administrative support

Our Mission

We believe in the power of education, stewardship, community involvement and public advocacy. Our mission is to protect and restore the biological diversity, ecosystems, and natural resources of the Upper Rio Grande region, balancing ecological values with human needs.

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