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Google Analytics Set Up & Training

Help American Helicopter Museum and Education Center track activity on their website to get a clear sense of how visitors access and learn about their products and services.
American Helicopter Museum and Education Center
West Chester, PA, USA
American Helicopter Museum and Education Center
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American Helicopter Museum and Education Center
West Chester, PA, USA

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Cause
Science & technology
Skills
Data analysis Digital marketing Information technology

Posted July 23rd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a new Wordpress website, which should make it easy for you to get started. We also have an existing Google Analytics account, and the ability to provide any other information you need.
How this will help
This project will save us $1,144 , allowing us to continue to serve our visitors and audiences despite the loss of revenue due to the pandemic

We just got a new Wordpress-based website and are excited to use it to better serve and educate our audience. We need Google Analytics installed on the website and then some help understanding how to use it.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

American Helicopter Museum and Education Center
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Causes
Science & technology Arts & culture Education
Posted by
Allison T
Allison T.

Executive Director

Our mission

The American Helicopter Museum & Education Center's mission is to preserve rotary-wing aviation history, educate society on helicopters and their missions, and inspire future generations.

Testimonials

Read the Impact Story
Katherine made getting up and running with Google Analytics a breeze! She quickly set up the analytics on our new website and then conducted a great walk-through for me of where to find the data and how to begin to use it. I would happily work with her again.
Allison T.
Allison T.

Executive Director

Google Analytics Set Up & Training Project

It was a pleasure working with Allison on the Google Analytics Set Up & Training project. Allison promptly provided all the tools necessary for the implementation of GA and was eager to learn about how the data can impact the success of the website. I would gladly work with this organization again in the future.
Katherine S.
Katherine S.

Volunteer

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