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Membership Strategy

Help The Hartford Guardian develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
The Hartford Guardian
Hartford, CT, USA
The Hartford Guardian
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The Hartford Guardian
Hartford, CT, USA

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Posted July 22nd

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

The goal is to develop a one to three -year fundraising strategy, including recruiting five to seven Board members for our organization and attacting donors.

What we have in place
  • We currently have a strong media executive who knows how to do fundraising, which should make it easy for you to get started. We also have a strong marketing campaign for fundraising, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to hire a local news reporter.

This project is important because The Hartford Guardian attracts and train young journalists each summer and is a trusted organization for local news with in-depth reporting and writing in Connecticut.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

The Hartford Guardian
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Community & economic development Civil rights Education
Posted by
Ann Marie A
Ann Marie A.

Editor and Publisher

Our mission

The Hartford Guardian is an award-winning news publication. It is the first hyper-local, nonprofit, and nonpartisan news publication in Connecticut that aims to build communities through civic journalism and raise the level of civic engagement in the city. And for almost 20 years, The Hartford Guardian has been using journalism as a tool to help eliminate racism.

What we do

We do quality journalism with our Hartford-based news publication.

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