Search Engine Optimization Audit

Help Life Remodeled assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Life Remodeled
Detroit, MI, USA
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Life Remodeled
Detroit, MI, USA

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Posted July 22nd

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We are about to launch a new website and would like to make sure it is optimized for organic search! The goals of our website are as follows: 1. To inform on who our organization is and what we do, 2. To attract volunteers, 3. To attract donors, and 4. To make it easy for these individuals to interact with our organization.

What we have in place
  • We currently have a site administrator to implement recommendations, which should make it easy for you to get started. We also have direct access to our website's back-end, and the ability to provide any other information you need.
How this will help
This project will save us $2,752 , allowing us to put this money towards directly serving the youth and families in the Durfee-Central community where we serve. This money will go back into operational expenses at the Durfee Innovation Society.

Life Remodeled's goal is to bridge people across divides to help transform each other's lives. We do this through three areas: Renovating and repurposing former community assets into opportunity hubs, repairing owner-occupied homes, and annually mobilizing 10,000 volunteers in six days to beautify the four square miles surrounding our current opportunity hub. These projects require support from donors and volunteers, and this project will help raise awareness of our organization to prospects.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Life Remodeled
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Our mission

We exist to bridge people across divides to help transform each other's lives. With substantial investments of cash, labor and materials, Life Remodeled focuses on the intentional and equitable revitalization of Detroit neighborhoods distinguished by their significant need and radical hope. Projects are determined by the community's needs and vision, and we assist in three areas: Renovating and repurposing former community assets into opportunity hubs, repairing owner-occupied homes, and annually mobilizing 10,000 volunteers in six days to beautify the four square miles surrounding our current opportunity hub.

Testimonials

Bruce was fantastic on this project! He really took the time to explain to me why he was doing what he was doing and he delivered all expected materials in a timely fashion. I would definitely recommend working with Bruce!
Brooke A.
Brooke A.

Director of Philanthropy

Search Engine Optimization Audit Project

It was a pleasure working with Becky on this project. Our weekly meetings to discuss SEO strategy was nice and we got a lot done in the middle of a site migration.
Bruce J.
Bruce J.

SEO Strategist & Trainer

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