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Search Engine Optimization Audit

Help Bay Area Tutoring Association assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Bay Area Tutoring Association
San Jose, CA, USA
Bay Area Tutoring Association
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Bay Area Tutoring Association
San Jose, CA, USA

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Education
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Digital marketing Search engine marketing Web development

Posted July 20th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We are evolving in our learning about SEO and would like to work with someone experienced who can train us to manage our site and improve our rankings during the COVID19 transition.

What we have in place
  • We currently have a functioning website, a copywriter, and goals, which should make it easy for you to get started. We also have the original author of the website text, design, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to tutor more under-served students in the greater Bay Area in California.

COVID19 has changed the world forever and we need to change with it. We need to optimize our website so we can be found easily by the parents and students that need our services.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Bay Area Tutoring Association
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Causes
Education Science & technology Youth development
Posted by
Christopher N
Christopher N.

Executive Director

Our mission

The mission of the Bay Area Tutoring Association is to develop diverse academic tutors, substitute and credentialed teacher workforce for the support of Common Core Math, Literacy, Next Generation Science Standards (NGSS), STEM, Computer Science intervention and enrichment programs and services.

Testimonials

Read the Impact Story
Amazing doesn't even begin to describe Bruce! His knowledge of SEO, Google My Business, WordPress, and a gazillion other platforms that support non profits is top notch. He is patient, experienced and understands the challenges of small business management. Highly recommend.
Christopher N.
Christopher N.

Executive Director

Search Engine Optimization Audit Project

Working with Chris, the other volunteers on his team and another Catchafire volunteer was great. We got a lot of important SEO tasks completed and they are better educated for the future now.
Bruce J.
Bruce J.

SEO Strategist & Trainer

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