Google Analytics Reporting
Help Walk-In Counseling Center Inc set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Google Analytics Reporting
Project details
What we need
- An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
- Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
- Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details
We provide free mental health counseling to all who need us. Because of Covid-19, we've had to start delivering our services by phone or computer instead of in person. We'd like to find out how well our website is doing on "converting" people into calling in to a clinic, so we can see how to improve our website. We'd also like to learn more about our site visitors so we can raise our on-line visibility. Secondarily, we also use our website for fundraising and would like to support that as well.
What we have in place
- We currently have Google analytics set up, which should make it easy for you to get started. We also have a staff person who wants to work with you on this, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to spend advertising dollars in local media, which has been helpful in the past for getting the word out in our immediate community.
We've found that during COVID-19 it is harder for clients to find us, because they can't just walk in the door. We'd like to do everything we can to make it possible for people who need us to get services.
Project plan
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Testimonials
Our volunteer did a great job. He was professional and prompt.
Heather was extremely communicative and supportive throughout the project and improvements to the website. Best of luck to Walk-In Counseling!