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This project was completed on Sep 2, 2020
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Matched with Steven K.
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See the Impact story
Logo Design & Visual Brand Identity
East West Players
East West Players
0
19
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
- We currently have a document outlining desired goals, audiences, and peer orgs, which should make it easy for you to get started. We also have our 2015 style guide, plus recent examples of branding use, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to continue operations and evolve from stage to digital through the pandemic.
This project will help us communicate to our audience that we are still active and evolving amidst the pandemic. A new brand will help us appeal to and attract more of our target audience as we move further into the digital space while waiting to return to the stage. And by better developing our identity as an Asian American theatre through our brand, we are able to unify both brand and mission as a cohesive unit that shows the world who we are, instead of telling it through text and tag lines.
Project plan
Posted by
Ximon W.
PR & Marketing Manager
Our mission
Founded in 1965, East West Players is the nation's longest-running professional theater of color and the largest producing organization of Asian American artistic work.
Testimonials
(No testimonial has been submitted by Ximon)
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