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Matched with Steven K
Matched with
Steven K.

Logo Design & Visual Brand Identity

Help East West Players elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
East West Players
Los Angeles, CA, USA

Posted July 14th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a document outlining desired goals, audiences, and peer orgs, which should make it easy for you to get started. We also have our 2015 style guide, plus recent examples of branding use, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to continue operations and evolve from stage to digital through the pandemic.

This project will help us communicate to our audience that we are still active and evolving amidst the pandemic. A new brand will help us appeal to and attract more of our target audience as we move further into the digital space while waiting to return to the stage. And by better developing our identity as an Asian American theatre through our brand, we are able to unify both brand and mission as a cohesive unit that shows the world who we are, instead of telling it through text and tag lines.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

East West Players
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Posted by
Ximon W.

PR & Marketing Manager

Our Mission

Founded in 1965, East West Players is the nation's longest-running professional theater of color and the largest producing organization of Asian American artistic work.

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