Logo Design & Visual Brand Identity

Help Families & Criminal Justice elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Families & Criminal Justice
Los Angeles, CA, USA

Posted July 14th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We want a visual brand identity that captures the core elements of our work and who we are: We have an unparalleled level of experience providing services to justice-involved mothers and their young children; we have a unique approach that is grounded in Attachment Theory and delivered through Relationship-Based Practice; and we are entirely staffed by former prisoners with professional training and credentials.

What We Have In Place
  • We currently have comprehensive descriptions and many images of what we do, which should make it easy for you to get started. We also have a deep commitment to improving our agency, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to provide more services.

We are an all-volunteer agency with a very small budget and we would want to use Catchafire branding and other services to raise our public image to a higher level.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Families & Criminal Justice
Posted by
Denise J.

Director, Families & Criminal Justice

Our Mission

The mission of Families & Criminal Justice is the prevention of intergenerational crime and incarceration.

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