Logo Design & Visual Brand Identity

Help Healthy Floyd elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Healthy Floyd
Floyd, VA, USA

Posted July 14th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

1. new organizational logo (Healthy Floyd) that builds on/ties back to old logo and can be better utilized for social media needs
2. revised project logo based on previous designs (Healthy Floyd 5K)

What We Have In Place
  • We currently have old logo designs, which should make it easy for you to get started. We also have some ideas (but could use more), and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to pay staff.

Our old organizational logo is out of date and was not flexible for certain social media needs. Our Healthy Floyd 5K logo has changed slightly each year and we'd like to find something based on it that can be the same each year for better brand recognition, and continuity of advertising/promotion.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Healthy Floyd
Posted by
Meredith D.

Executive Director

Our Mission

Healthy Floyd promotes a culture of health and wellness in Floyd County, Virginia by offering diverse opportunities that encourage all members of our community to live a positive, healthy lifestyle.

What We Do

In our efforts to improve the health and well-being of Floyd County families, we raise public awareness, implement nutrition and wellness education, improve access to healthy foods, and increase opportunities for physical activity in our schools and wider community.

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