Copywriting

Help Powering Potential Inc. express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Powering Potential Inc.
New York, NY, USA
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Powering Potential Inc.
New York, NY, USA

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Posted July 13th

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We need a blog about our upcoming education project in the Serengeti District of Tanzania.

What we have in place
  • We have background material and a staff person to answer your questions.
How this will help
This project will save us $4,212 , allowing us to buy more computers and solar energy for schools in Tanzania.

We will use this blog to promote our next project and help fundraise for it.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Powering Potential Inc.
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Our mission

Use technology to enhance education and stimulate imagination of students in underdeveloped countries while respecting and incorporating values of the local culture -- especially cooperation over competition, community over the individual, modesty over pride, and spirituality over materiality.

What we do

Our Vision
All students in underdeveloped countries experiencing the joys of technology: efficient production, easy access to information, and communication with others.

Our Mission
Use technology to enhance education and stimulate imaginations of students in underdeveloped countries while respecting and incorporating values of the local culture -- especially cooperation over competition, community over the individual, modesty over pride, and spirituality over materiality.

Our Feedback
"Good work! This is the technology which we need for the rural areas." ---- His Excellency Dr. Jakaya Mrisho Kikwete, then-President of the United Republic of Tanzania (Education Week in Dodoma, May 2015)

Testimonials

Maggie's writing is inspiring and it is so enjoyable working with her. She's flexible, open to ideas and willing to "get into the weeds" about writing! Love working with her.
Janice L.
Janice L.

Founder

Copywriting Project

It's always a pleasure working with Janice! She is so easy to work with and gives great feedback. Powering Potential is doing incredible work, and I am so glad I got to help!
Maggie G.
Maggie G.

Volunteer

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