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Matched with Sara L
Matched with
Sara L.

Logo Design & Visual Brand Identity

Help Glassbrook Vocal Ensemble elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Glassbrook Vocal Ensemble
Plainsboro, NJ, USA

Posted July 13th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo that we have been using for the last two years, which should make it easy for you to get started. We also have imagery that may help in the new construction or redesign, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to afford rehearsal and performance fees, compensate collaborating artists, continue community engagement with the materials necessary to bring educational outreach to Ewing and other surrounding areas.

This project is important for our organization because, as you know, a logo is a huge part of solidifying the brand that your audience and donors will be drawn to. It's important that we have a logo that is representative of the work we wish to accomplish in our community. A new logo and marketing materials will help us to continue to establish our reputation for excellent music-making and community engagement.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Glassbrook Vocal Ensemble
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Posted by
Chaequan A.

Founding Executive Artistic Director

Our Mission

Glassbrook Vocal Ensemble is a professional choir based in Ewing, NJ seeking to enrich the lives of those in diverse communities by supplying the highest caliber of choral music-making. Glassbrook presents captivating concert experiences through collaboration with local musicians, arts organizations, and venues. The choir balances traditional choral music with premieres of new compositions to create varied programs for modern audiences

What We Do

Glassbrook presents captivating concert experiences through collaboration with local musicians, arts organizations, and venues.

The Ensemble also looks to enrich the lives of those in our community by providing educational outreach to local school music and community music programs.

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