Website Content Audit

Help Stop Abuse Campaign assess how the content on their website communicates their mission and work in order to identify areas for updates and improvements.
Stop Abuse Campaign
Bronx, NY, USA
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Stop Abuse Campaign
Bronx, NY, USA

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Posted July 15th

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Project details

What we need
  • Inventory and assessment of Organization's existing website content
  • Recommendations of new content according to communication goals
  • Note: This project does not include feedback on a website's layout and design. For support in that area, please check out our Website Usability Audit project
Additional details

We need to understand the content that we currently have on our website, how well it meets our current goals, and how it performs, quantitatively and qualitatively.

What we have in place
  • We currently have Google Analytics and Data Suite data, which should make it easy for you to get started. We also have keyword performance data, and the ability to provide any other information you need.
How this will help
This project will save us $3,052 , allowing us to stipend several volunteers for several months, and pay for months of travel expenses related to adopting public policies that protect children.

Knowing our content and performance will help us better determine how to better promote it to increase our digital reach.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares website's organization and user goals
  • If available, Volunteer Manager shares relevant site performance and traffic data
  • Professional and Volunteer Manager outlines next steps and agree on a timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional creates an inventory of website content
  • Professional shares feedback on content clarity based on website communication and user experience goals
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Content Audit
  • Professional provides final report for the Organization outlining recommendations for website content improvement
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About the org

Stop Abuse Campaign
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Our mission

We prevent childhood trauma and heal those affected by it.

What we do

The Stop Abuse Campaign prevents Adverse Childhood Experiences (Childhood trauma) through public policy and public education.

We choose specific, actionable campaigns that resonate with the public and help protect children from trauma like abuse and neglect. Our well-read blog educates about child abuse, domestic violence, trauma prevention, and recovery. We work with over 300,000 supporters engaging them in our campaigns to prevent abuse.

Fortunately, a lot is known about protecting children from trauma. And preventing trauma is what we do at the Stop Abuse Campaign.

Testimonials

Brielle's work has been an enormous help to us, understanding where we get views from and where they go to, including some really interesting sources that we didn't expect.
Alex M.

Social Media Manager

Website Content Audit Project

Working with Alex and Andrew has been a real pleasure. They are eager to learn and appreciative for insights. I enjoyed working with them very much!
Brielle P.
Brielle P.

Volunteer

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