This project is in progress
Matched with Phuong N
Matched with
Phuong N.

Search Engine Optimization Audit

Help Capitol Hill Village assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have a DC Villages website (in addn to CHV) and capable staff, which should make it easy for you to get started. We also have stakeholders at partner organizations to provide support, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to support 9 additional low-income members with volunteer and professional services to support their aging in place.

CHV is part of DC Villages, a group of 13 local villages that support older adults to age well in the community. We want to be more visible to potential members locally, but also, and especially in the context of COVID-19, to families across the country who may be looking for ways to support older family members from afar.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Capitol Hill Village
Our Mission

Capitol Hill Village works to make Capitol Hill in DC the best place to live a long life.

What We Do

Capitol Hill Village mobilizes volunteers to prevent social isolation and help keep older adults healthy, connected and engaged as they age in place on their own terms.

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