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Search Engine Optimization Audit

Help Rebuilding Together Philadelphia assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Rebuilding Together Philadelphia
Philadelphia, PA, USA
Rebuilding Together Philadelphia
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Rebuilding Together Philadelphia
Philadelphia, PA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing Web development

Posted August 24th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Seeking someone with expertise in SEO that will step-by-step assist me to improve our organization's digital presence and how we show up in web searches.

What we have in place
  • We currently have a website audit, which should make it easy for you to get started. We also have Google Analytics, and the ability to provide any other information you need.
How this will help
This project will save us $5,566 , allowing us to improve our marketing and communications.

We're looking to improve our SEO as well as increase traffic to your website via organic search

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Rebuilding Together Philadelphia
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Causes
Housing & homelessness Community & economic development Education
Posted by
JT
Jade T.

External Relations Coordinator

Our mission

Repairing homes, revitalizing communities, rebuilding lives.

What we do

Rebuilding Together Philadelphia (RTP) revitalizes communities by transforming vulnerable houses into safe, healthy and energy-efficient homes.

RTP brings volunteers and communities together to repair homes and improve lives. Each year, RTP and more than 1,300 volunteers provide free safe and healthy home repairs for 75 to 100 homeowners.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Jade)
Jade was a pleasure to work with on this project and it was nice to be able to help such a great cause.
Bruce J.
Bruce J.

SEO Strategist & Trainer

The pixel