Search Engine Optimization Audit

Help Friends of Pima Animal Care Center assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Friends of Pima Animal Care Center
Tucson, AZ, USA
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Friends of Pima Animal Care Center
Tucson, AZ, USA

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6 Followers
Cause
Animals

Posted July 8th

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have an updated website, which should make it easy for you to get started. We also have working knowledge of our online platforms, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to providing lifesaving medical and socialization care for the 18,000 pets we see annually.

An SEO audit will help us see our blind spots as we market our organization and try to get new people to engage with us.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Friends of Pima Animal Care Center
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Cause
Animals
Posted by
Nancy S.

Development Assistant

Our mission

To support Pima Animal Care Center and enhance its efforts to save the lives of pets in need.

Testimonials

Steven was very positive and communicative. He went above and beyond the project and helped us fix some of our issues. And he got it done quickly!
Nancy S.
Nancy S.

Development Assistant

Search Engine Optimization Audit Project

Working with Friends of PACC was an amazing and fun experience. They were patient, communicative, and was always there for me if I needed anything.
Steven B. U.
Steven B. U.

Volunteer

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