Membership Strategy

Help Pittsburgh Metropolitan Area Hispanic Chamber of … develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Pittsburgh Metropolitan Area Hispanic Chamber of Commerce
Pittsburgh, PA, USA
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Pittsburgh Metropolitan Area Hispanic Chamber of Commerce
Pittsburgh, PA, USA

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Posted July 8th

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Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We have a membership chair who has acted without a strategy and with little success who is now to oversee a membership committee. We are seeking the right person to connect with this team to help them understand the process behind increasing and maintaining membership and develop a concrete and actionable plan.

What we have in place
  • We currently have a dedicated membership committee, which should make it easy for you to get started. We also have a membership management platform, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to focus on increasing fundraising to promote sustainability.

Membership is the basis of a chamber of commerce. While the Director is developing plans and working in other areas, new membership is only growing organically. With a membership strategy, we can have more predictable income, make members feel appreciated and maintain membership more effectively.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Pittsburgh Metropolitan Area Hispanic Chamber of Commerce
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Our mission

The Pittsburgh Metropolitan Area Hispanic Chamber of Commerce (PMAHCC) is the principal regional advocate for the Hispanic business community's civic and economic interests. It is our mission is to develop, promote and advocate on behalf of Hispanic businesses & professionals in the Pittsburgh region, while encouraging the advancement and economic growth of Pittsburgh's Hispanic community.

What we do

Like the Pittsburgh area, The Pittsburgh Metropolitan Area Hispanic Chamber of Commerce is in a major transitional phase. In the earlier years of our organization, the Latinx population of our city was very small and consisted mostly of middle to upperclass individuals working in corporations. Today the landscape is rapidly changing. Since 2010 the Hispanic Population has grown 170%. As a result we are looking to change our focus from a primarily networking organization that gave back through scholarships to a true chamber of commerce offering programming and resources to the community at large.

We are in the process of restructuring board requirements, developing programs, seeking grants and more gowever are operating with no full or part time paid staff. We have one "paid person" recieving a minimum stipend for 25 hours per month and donating at least 135 hours per month. This model is not sustainable. We need assistance with tasks so that we can move forward and grow to sustainably meet the needs of the local Hispanic community.

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