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Logo Design & Visual Brand Identity

Help United Way Of Marquette County elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
United Way Of Marquette County
Marquette, MI, USA
United Way Of Marquette County
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United Way Of Marquette County
Marquette, MI, USA

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Cause
Human services
Skills
Graphic design

Posted July 7th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We currently have brand guidelines and a logo but I am looking to start a new program and would like a logo/ brand identity for the new program, one that relates to our overall brand.

What we have in place
  • We currently have brand guidelines and an organizational logo, which should make it easy for you to get started. We also have strategic plan and an idea, and the ability to provide any other information you need.
How this will help
This project will save us $2,518 , allowing us to reach more volunteers and help more of the community

Branding this new project will help up connect better with the community and grow our volunteer program

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

United Way Of Marquette County
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Causes
Human services Housing & homelessness Youth development
Posted by
Andrew R
Andrew R.

Executive Director

Our mission

Bringing people, organizations and resources together to improve community well-being.

Testimonials

Read the Impact Story
Aaron did a tremendous job on our project! He was able to take the random ideas we had and make a perfect logo and program flier that was perfect for our organization. In the short time that I have shared it with the public, it has been well received and is really helping us connect to a segment in the community that we otherwise were not connecting to. Thanks Aaron for all your help!
Andrew R.
Andrew R.

Executive Director

Logo Design & Visual Brand Identity Project

The entire process went smoothly. Communication and direction were clearly laid out along each part of the process. The project was also mutually beneficial, with myself obtaining the opportunity to help out with a positive cause while also gaining experience working with such a well established and globally recognized business in the United Way of Marquette County. With this being my first project on Catchafire, and with how well things went... it won't be my last.
Aaron B.
Aaron B.

Volunteer

The pixel