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Matched with Tobe M
Matched with
Tobe M.

Facebook Ads Set Up

Help Bay Area Tutoring Association promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Cause
Education

Posted July 2nd

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

COVID-19 has adversely affected academic performance of underserved students and significantly increased learning disparities. We need the ability to identify different Facebook and IG audiences in order to produce Facebook/IG ads for volunteer campaigns, tutoring opportunity campaigns and fundraising campaigns.

What We Have In Place
  • We currently have an IG, Facebook pages and Facebook employee sponsorship, which should make it easy for you to get started. We also have direct access to the Founding Director, Outreach Leadership, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to provide more direct services to students and families in need of tutoring, academic support and college preparation.

Social media is a driving force of change in creating equitable opportunity. We are non-profit organization whose after school programs were abruptly halted due COVID-19. It is imperative that reinvent ourselves within the next 60 days to ensure we are available to the parents and students who need our services.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Bay Area Tutoring Association
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Our Mission

The mission of the Bay Area Tutoring Association is to develop diverse academic tutors, substitute and credentialed teacher workforce for the support of Common Core Math, Literacy, Next Generation Science Standards (NGSS), STEM, Computer Science intervention and enrichment programs and services.

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