This project was completed on Aug 4, 2020
Matched with Megan D
Matched with
Megan D.

Email Marketing Copywriting

Help Hope Loves Company engage their community with an email series that gets their message across in a clear and compelling way.
Hope Loves Company
Pennington, NJ, USA

Posted July 2nd

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Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

We need help creating an automated welcome email series for our new subscribers on Mailchimp. We have never done this before, but are extremely excited for the outcome. We have come up with a general concept and have access to our photos, videos, and former email campaigns and templates in Mailchimp.

What We Have In Place
  • We currently have Mailchimp, Google Suite and Canva, which should make it easy for you to get started. We also have access to different members of the team, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to send 3 children to our free Camp HLC program for families affected by ALS.

This project will allow us to make better use of new email subscribers by connecting with them right away and providing them a good overview of our nonprofit. We hope this can increase our families awareness of our programs and encourage new donations. We currently don't have the finances for marketing staff, so this would help us greatly.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Hope Loves Company
Posted by
Lydia S.

Administrative Assistant

Our Mission

Hope Loves Company Inc. is the only nonprofit organization in the United States with the mission of providing educational and emotional support to the children and young adults who had or have a loved one battling ALS.

What We Do

Founder, Jodi O'Donnell-Ames, was inspired to create Hope Loves Company when she realized the lack of resources available to her children, all of whom lost a parent to ALS. When her children reached college age, she put her dreams into action and created the first and only organization with the unique and specific mission to support children and young adults who have been affected by ALS. Hope Loves Company offers various programs and services, such as Camp HLC(r), Hugs of Hope Care Packages, Family Fun Days, and other events.

HLC has hosted 23 successful camps across the nation, free of charge. Camp activities include hiking, water activities, zip lining, crafting, and more! There are also counselors available for campers who wish to seek support. We have Camp HLC(r) in NJ, MA, FL, IN, IL, and CA. HLC also delivers free Hug of Hope care packages, which include a children's book, stuffed animal, Camp HLC(r) T-shirt, a note from the HLC team, and more. We have a Young Ambassador program as well the Susan B. Anderson Scholarship. We keep in contact with our HLC families year round via phone, email, and social media and we always make sure to send our campers a birthday card!


(No testimonial has been submitted by Lydia)
Hope Loves Company provides support and care for families affected by ALS and I'm so happy I had the opportunity to work with them. Lydia, Cara, Jodi and Nicole communicate clearly, provide thoughtful and prompt feedback, and are an overall joy to collaborate with. Lydia has been my main POC and is organized, kind and full of great ideas. The entire process was 10/10 for me. I highly recommend volunteering with HLC!
Megan Duncan
Megan D.