Marketing Strategy Consultation

Help Menchville House Ministries, Inc. brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Menchville House Ministries, Inc.
Newport News, VA, USA

Posted July 2nd

Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What We Have In Place
  • We currently have INFORMATION/FILES FROM PREVIOUS EVENTS, which should make it easy for you to get started. We also have a, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to concentrate our efforts on increasing the organization's public awareness.

The fundraising event is one of 4 major that the organization hosts annually.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Menchville House Ministries, Inc.
Posted by
Sylvia J.

Volunteer Manager

Our Mission

To help homeless families return to self-sufficiency by providing a temporary home and supportive services.

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