Brochure Writing

Help Tata Trusts create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Tata Trusts
Mumbai, India
Skills
Writing

Posted August 4th

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Project Details

What We Need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with Brochure Graphic Design, for new marketing materials
Additional Details

We have been implementing a School and Community Based Quality
Improvement Program for the last 7 years. There are different components we
are working on, consisting of academics, capacity building of teachers, school
libraries, children's cabinet, technology, making block resource centers print rich
and creating it as a space for learning and sharing for teachers. We want to
develop a brochure which mentions our overall work and details of different
components we are working on.

What We Have In Place
  • We currently have details of our work,description of components we focus in, which should make it easy for you to get started. We also have data and outputs, outcomes and impact of the last 7 years,, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to invest more in the program's aspects which will help marginalized children.

This project is important for us because the last brochure we had made was 6
years back. Since then we have expanded our work in other geographies. The
program has also evolved over the years. We further plan to replicate the work in
a number of geographies across the state and country and an the content of
brochure explaining each and every component we are working on would be
ideal.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Tata Trusts
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Our Mission

Tata Trusts is amongst India's oldest, non-sectarian philanthropic organisations. The Trusts own two-third of the stock-holding of Tata Sons Limited, the apex company of the Tata group of companies. The wealth that accrues from this asset supports an assortment of causes, institutions and individuals in a wide variety of areas. This way, the profits that Tata companies earn, go back many times over to the communities they operate in. The funds have been deployed towards community development programmes across the country, for over 100 years now.

The Tata Trusts continue to be guided by the principles of its founder, Jamsetji Tata. With his vision of proactive philanthropy and approach to 'giving', the Trusts catalyse societal development while ensuring that initiatives and interventions have a contemporary relevance to the nation.

Philanthropy that's making a real difference...

What We Do

Since its inception, the Tata Trusts have played a pioneering role in transforming traditional ideas of charity and introducing the concept of philanthropy to make a real difference to communities. Through grant-making, direct implementation and co-partnership strategies, the Trusts support and drive innovation in the areas of:

* Natural resource management
* Education
* Health
* Livelihoods
* Civil society strengthening
* Media, arts, crafts and culture
* Relief and rehabilitation
* Innovation
* Institutions

The Tata Trusts have been spearheading social change in the criminal justice and juvenile justice systems in India by focusing on addressing the needs of the most marginalised sections of society. These interventions have been implemented across 10 states, either directly or in partnership with state governments. The Trusts have also provided grants to civil society organisations to promote research and advocate policy changes.

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