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Google Analytics Reporting

Help Generous Giving, Inc set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Generous Giving, Inc
Orlando, FL, USA
Generous Giving, Inc
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Generous Giving, Inc
Orlando, FL, USA

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Cause
Philanthropy & capacity building
Skills
Data analysis Digital marketing

Posted July 9th

Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

Training on how to build and maintain reports based on organization goals
Create dashboards with conversions based on source (email, social, web) and tracking quarterly and annual goals.

What we have in place
  • We currently have Google Analytics set up with a draft dashboard of key metric, which should make it easy for you to get started. We also have tracking set up on emails and social, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to put more dollars into improving our experiences for our volunteers.

We will be able to accurately track conversions (event registrations, subscriptions, etc.) driven by email marketing, social, and web.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Generous Giving, Inc
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Causes
Philanthropy & capacity building Religion & spirituality
Posted by
ZH
Zane H.

Director of Emerging Leaders & Strategic Planning

Our mission

We invite people to experience the freedom, purpose, and joy found in a transformed relationship with God and money.

What we do

Founded in 2000 by The Maclellan Foundation, Generous Giving's mission is to spread the biblical message of generosity in order to grow generous givers among those entrusted with much. It was launched with a vision to stir a renewed, spirit-led commitment to generosity among followers of Christ through conversation. These conversations consistently allow us and our friends to discover joy in ways we didn't expect.

Our commitment is to provide safe, solicitation-free environments. We never seek donations, permit solicitation at our events, or award grants.

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