Logo Design

Help Massachusetts General Hospital for Children elevate their visual identity with a new or refreshed logo.
Massachusetts General Hospital for Children
Boston, MA, USA
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Massachusetts General Hospital for Children
Boston, MA, USA

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Posted July 1st

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We need a logo for one of our new, COVID-related programs, project HUGS. Project HUGS/Abrazos provides social and behavioral health support for families who have been disproportionately impacted by the pandemic.

We would like for this logo to be ready as soon as possible as this program is already live. Our hard deadline is July 14.

What we have in place
  • We have a few example logos from past programs and we have content ideas for this logo. We are readily available to discuss and review drafts as you work to develop a final logo.

    This logo will help us spread the word about project HUGS, both in the communities we serve and at Mass General. We need health care providers to share this program with their patients as an avenue for additional support during stressful times.
How this will help
This project will save us $3,002 , allowing us to provide families with as many resources as possible.

Project HUGS supports pregnant women and young families who are particularly vulnerable to emotional, financial, and other stressors resulting from the effects of COVID-19 in the community. In order to protect young children, there is an increased need to ensure that parents' mental health problems are addressed and connections to community and clinical resources are made in response to the social isolation and economic challenges exacerbated by the pandemic.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Massachusetts General Hospital for Children
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Our mission

The Division of General Academic Pediatrics at Massachusetts General Hospital for Children is a research division dedicated to improving the health of children and adolescents. The division seeks to reduce and prevent chronic diseases and health disparities among children and improve the health of populations across the lifecourse through community advocacy, patient care, education, and innovations in research.

What we do

Our division conducts research programs that support the needs of populations from low-income communities, while looking to further understand obesity risk factors in the early stages of life. Below is a brief overview of two ongoing research projects we are conducting, and a description of our partnership with the Kraft Center for Community Health:

The First 1,000 Days Program aims to prevent the development of childhood obesity among mother-infant pairs in three community health centers. The program follows mother-infant pairs from early pregnancy until the child's second birthday and supports mothers in caring for their babies and themselves.

Engaging Fathers in the First 1000 Days project will leverage the extensive infrastructure created for the "First 1000 Days" Program to include a systematic intervention to enhance fathers' engagement in pregnancy and parenting, reduce fathers' own obesity-related health behaviors during this critical window of development, and address fathers' social determinants of health. The overall goal of the project is to influence weight and health trajectories, modify disease risk, and improve health care services for mother-father-infant triads from racial/ethnic minority and health disparity populations.

Rise & SHINE (Sleep Health in Infancy and Early Childhood) examines the inter-relationship of sleep, feeding and growth in infants and toddlers, while also looking at father involvement, co-parenting and parent-child sleep synchrony.

The Kraft Center for Community Health at MGH was established in 2011 to expand access to high-quality, cost-effective healthcare for medically underserved patients and communities. The Kraft Center leads several initiatives to improve health care and reduce disparities in the areas of addiction services, cancer care equity, and childhood obesity. Administratively housed at MGH, the Kraft Center is able to leverage an extensive network of internal and external partnerships to develop, deliver, and disseminate innovative programming to address today's most pressing public health challenges.

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