Logo Design & Visual Brand Identity

Help People For DJ's elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
People For DJ's
Jersey City, NJ, USA

Posted June 30th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need to create our logo and visual brand identity.

What We Have In Place
  • We currently have our marketing plan which includes sections on our target audience, demographics, brand positioning strategy, brand positioning statement, brand messaging, content strategy, digital strategy etc. We've also created a list of adjectives that would describe our visual brand identity. We also have a placeholder logo, it's not great but it's working for now. Hopefully this will help us get started. Thank you!
How This Will Help
This project will save us $4,817 , allowing us to focus our financial resources on unavoidable startup costs like IRS filing fee's, lawyer fees etc

Our visual brand identity will frame how the world views us. The work we accomplish will be the foundation of our organization, our website and all of our marketing communications. It will probably even influence the colors we choose to paint our walls. Our organizational success is heavily intertwined with the success of this project.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

People For DJ's
Our Mission

People for DJs seek to provide DJ equipment and other musical instruments to underprivileged children to enable them to pursue creative, artistic and entrepreneurial paths which will help better themselves and their communities.

(this is a work in progress)

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