Social Media Content Calendar

Help American Cancer Society Volunteer Engagement De... get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

I am looking for a volunteer to help design social content for our Making Strides Against Breast Cancer in Orange County Instagram. @makingstridesorangecounty

The account just launched so we are looking for ways to gain a following. We do have a Facebook page that has already been established.

What We Have In Place
  • We currently have Later as our social media scheduling software, which should make it easy for you to get started. We also have logo's, canva templates, color vectors, messaging,, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to devote more income back to patient programs and services on a local level.

We are looking to expand our following on Instagram to help create awareness around breast cancer. With October (breast cancer awareness month) quickly approaching, we need to build out content to drive traffic.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What We Do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.