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Matched with Raquel M
Matched with
Raquel M.

Illustration

Help Fundacion Paraguaya bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
Fundacion Paraguaya
Asuncion, Paraguay

Posted June 30th

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Project Details

What We Need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional Details

Our team has worked on our own theory of change, establishing which parts of the Stoplight framework contributes to poverty elimination. However, we need to convey our TOC through an illustration that can clearly show connection between the different activities we do and the changes we aim to.

What We Have In Place
  • We currently have different initial designs for the Theory of Change, which should make it easy for you to get started. We also have a written version of the TOC to guide the illustration, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to invest in improving our core activity: reaching out to families and organizations around the world to catalyze positive change and eliminate multidimensional poverty.

An illustrated theory of change will help to explain what is the Poverty Stoplight and how to use this innovative framework to eliminate poverty, enabling not only our team, but also partner organizations, to optimally implement it in the field.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About The Org

Our Mission

Our Mission:

To develop and implement practical, innovative and sustainable solutions, which eliminate poverty and create decent living conditions for every family.

Our Vision:

A world without poverty where we all want to live.

What We Do

Fundacion Paraguaya is a self-sufficient, non-profit social enterprise, which since its foundation in 1985 has spearheaded microfinance and entrepreneurship in Paraguay.

Our goal is to eliminate multidimensional poverty and create decent living conditions for families through four inter-related strategies:

1) A microcredit program;
2) An entrepreneurial education program for children and youth;
3) A financially self-sustainable farming high-schools program;
4) Poverty Stoplight, an innovative framework for activating the potential of individuals, families, and communities to tackle poverty.

The goal of eliminating multidimensional poverty is woven into every activity we do, whether it's microfinance to alleviate income poverty, entrepreneurship training to teach children and youth how to avoid poverty traps, or financially self-sustainable education that breaks down cost barriers for students to stay in school.

To do this, we have developed the Poverty Stoplight, a framework that allows our clients and their families to self-diagnose their situation and develop their own poverty-elimination strategies, based on their motivation and skills.

This Poverty Stoplight has been implemented in 29 countries through our different partners. It is used in various settings, including governments, NGOs, and private businesses. We help organizations from all over the world to adopt the Poverty Stoplight and empower their employees, clients or beneficiaries to overcome poverty.

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