* A written plan/procedure for efficiently gathering relevant data from our social media accounts, email marketing platform, and our website.
* A way of combining the data into something that can be presented at quarterly board meetings.
I am looking for a plan that will save me time by standardizing which metrics I collect and how I collect them. Having a consistent report will also allow me to better plan and manage my marketing efforts. All of this benefits the pets at our shelter by making us more efficient and effective.
To support Pima Animal Care Center and enhance its efforts to save the lives of pets in need.