This project is in progress
Matched with Jaime G
Matched with
Jaime G.

Social Media Audit

Help U.S. Right to Know assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
U.S. Right to Know
Oakland, CA, USA
Social Media

Posted June 29th

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

We are especially interested in a broad assessment of our use of social media, and how we might use it more effectively, to reach people in the United States and across the world.

What We Have In Place
  • We currently have many social media accounts, which should make it easy for you to get started. We also have a staff person who can answer your questions, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to fund a new investigative project.

Social media has been a crucial part of distributing our investigative findings worldwide. But we believe we have a great deal to learn about the effective use of social media.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

U.S. Right to Know
Our Mission

U.S. Right to Know is a nonprofit investigative research group focused on the food industry.

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