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Google Analytics Set Up & Training

Help Power for People track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Power for People
Buck St, United Kingdom
Power for People
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Power for People
Buck St, United Kingdom

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Posted June 29th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

I need help setting up a tag in Google Tag Manager so that I can track people who have filled out our 'write to your MP' form: https://powerforpeople.org.uk/write-to-your-mp-leb/

I have set up multiple tags for other forms and conversions but this one is proving difficult since filling out the form takes the user to an external webpage (writetothem.com). Therefore, I need to track button clicks ('find my MP' and 'preview your message') instead of landing page visits...

What we have in place
  • We currently have Google Analytics and Google Tag Manager Accounts set up, which should make it easy for you to get started. We also have a Communications Manager with knowledge of the website, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to spend more on supporter recruitment and engagement, which is crucial for the success of our campaign.

This will allow us to see how many supporters are writing to their MP and understand the best way to get them to do this (messaging, channels etc.). We can then make suitable strategic choices and optimisations to build more support for our campaign.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Power for People
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Cause
Environment
Posted by
Michael S
Michael S.

Communications Manager

Our mission

To accelerate the UK's transition to 100% renewable energy and to ensure that local communities benefit from this great transition.

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