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Matched with Paul I
Matched with
Paul I.

Search Engine Optimization Audit

Help U.S. Right to Know assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We also have a problem we need help solving - thousands of spam backlinks to our website that we suspect may be an organized campaign to harm our SEO. Has anyone dealt with this? We could use your advice!

What We Have In Place
  • We currently have Google analytics account and stats, which should make it easy for you to get started. We also have a site administrator available who can make updates, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to spend our staff time investigating and reporting on the food industry and creating important content that researchers and reporters around the world are using to report on the food industry.

We produce groundbreaking research and journalism to expose how chemical and food industry interests impact our food, and we have obtained scores of internal corporate documents. Our website does well in G-searches on many key topics we cover, and we have much more excellent content to optimize. We have no expertise in this area but we have high quality content and many inbound links from authoritative sources. We want to maximize our SEO effectiveness.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

U.S. Right to Know
Our Mission

U.S. Right to Know is a nonprofit investigative research group focused on the food industry.

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