(Short) Animation Creation

Help The Clean Air Coalition of Western New York freshen up their video content with professionally designed animations that help them convey their message.
The Clean Air Coalition of Western New York
Buffalo, NY, USA
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The Clean Air Coalition of Western New York
Buffalo, NY, USA

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Posted June 25th

Project details

What we need
  • Up to 3 short animations to be used in further marketing content (short videos, gifs, website content, etc)
  • Guidelines on how to use the animations in accordance with other content
Additional details

One 5 min advocacy video to be used on our website and social media. The goal of the video is to encourage people to comment on a tax payer funded remediation of a contaminated site in a neighborhood.

What we have in place
  • We currently have a script and brand file, which should make it easy for you to get started. We also have examples of other videos, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to pay for almost 4 months of rent.

For years, Clean Air members have been organize to remediate a former industrial site that has been leaking cancer causing carcinogens into the community for the past 20 years. The state of New York has just released their sampling plan for the site, which is critical to get right to select the correct remediation strategy.

We are looking for animator who can create a video for us to inform the community on how to comment on the work plan, in order to ensure a comprehensive site clean up.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where animations will be posted, ideas for content, and images to include in the animation (if any)
  • Volunteer Manager and Professional discuss the objective of the animation, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of animations they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts animations using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Animation Creation
  • Professional provides Volunteer Manager with first draft of animation
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Animation Delivered
  • Professional delivers final version of the animations and explains how to include the animations on the organization’s chosen platform(s)
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About the org

The Clean Air Coalition of Western New York
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Our mission

The Clean Air Coalition builds power by developing grassroots leaders to win campaigns that advance environmental justice and public health in Western New York.

What we do

The Clean Air Coalition was founded by Western New York residents concerned about the environmental health in their neighborhoods and who demanded an active role in the the decisions that impact their communities.

Clean Air's initial campaign and victories were in Tonawanda -- including a direct-action campaign to hold Tonawanda Coke responsible for the environmental and human toll its practices imposed on the community.

Today, Clean Air organizes multiple Western New York communities around environmental health and justice issues.

Clean Air makes this region a healthier and greener place to live by developing grassroots leadership particularly among working class people and people of color, facilitating and supporting campaigns that their members lead, building and aligning shared interest to advance equity and community well-being, and by taking collective action.

Clean Air bases its organizing in neighborhoods, addressing tangible, on-the-ground conditions that impact people's lives. The shifts that take place because of resident organizing and leadership, and the issues and campaigns they take on create the conditions and the constituency for widespread systemic change.

In this way, Clean Air's work for environmental justice extends far beyond what have traditionally been considered "environmental" issues. The Principles of Environmental Justice include important markers for Clean Air's mission that expand upon the natural environment to encompass political, social, and economic factors and structures that impact people's lives and well-being. Among others, these principles include "that public policy be based on mutual respect and justice for all peoples, free from any form of discrimination or bias"; "the education of present and future generations which emphasizes social and environmental issues, based on our experience and an appreciation of our diverse cultural perspectives"; and "the right of all workers to a safe and healthy work environment without being forced to choose between an unsafe livelihood and unemployment".

Though Clean Air undertakes many activities and is involved in multiple campaigns with many partners, the organization's method of working is built around core strategies that not only move the mission forward, but set an example of the of the kind of organizational and institutional model we wish to see in the world.

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