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Matched with Ryan H
Matched with
Ryan H.

Logo Design

Help The Clean Air Coalition of Western New York elevate their visual identity with a new or refreshed logo.
Cause
Environment

Posted June 25th

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional Details

We are searching for a designer who cares about climate justice and wants to work with us on an exciting project!

We are working to create a land trust on former abandoned land, remediate the site and create green space for our member's community. We hope to partner with a designer to create a logo for the land trust. This logo will be used in all materials and communications.

What We Have In Place
  • We currently have a name for the project and values we want to communicate, which should make it easy for you to get started. We also have examples of what we like, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to pay two months of rent.

Clean Air is working to create a land trust on a 7-acre abandoned concrete recycling site. The facility shut down after a 5 year campaign by our members. Residents have proposed the development of a carbon sink, using site cleanup and habitat restoration as a mechanism to improve the environmental quality of the neighborhood.

This logo will be used to create brand identity of the project, and used in advocacy and outreach efforts to create the trust.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

The Clean Air Coalition of Western New York
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Our Mission

The Clean Air Coalition builds power by developing grassroots leaders to win campaigns that advance environmental justice and public health in Western New York.

What We Do

The Clean Air Coalition was founded by Western New York residents concerned about the environmental health in their neighborhoods and who demanded an active role in the the decisions that impact their communities.

Clean Air's initial campaign and victories were in Tonawanda -- including a direct-action campaign to hold Tonawanda Coke responsible for the environmental and human toll its practices imposed on the community.

Today, Clean Air organizes multiple Western New York communities around environmental health and justice issues.

Clean Air makes this region a healthier and greener place to live by developing grassroots leadership particularly among working class people and people of color, facilitating and supporting campaigns that their members lead, building and aligning shared interest to advance equity and community well-being, and by taking collective action.

Clean Air bases its organizing in neighborhoods, addressing tangible, on-the-ground conditions that impact people's lives. The shifts that take place because of resident organizing and leadership, and the issues and campaigns they take on create the conditions and the constituency for widespread systemic change.

In this way, Clean Air's work for environmental justice extends far beyond what have traditionally been considered "environmental" issues. The Principles of Environmental Justice include important markers for Clean Air's mission that expand upon the natural environment to encompass political, social, and economic factors and structures that impact people's lives and well-being. Among others, these principles include "that public policy be based on mutual respect and justice for all peoples, free from any form of discrimination or bias"; "the education of present and future generations which emphasizes social and environmental issues, based on our experience and an appreciation of our diverse cultural perspectives"; and "the right of all workers to a safe and healthy work environment without being forced to choose between an unsafe livelihood and unemployment".

Though Clean Air undertakes many activities and is involved in multiple campaigns with many partners, the organization's method of working is built around core strategies that not only move the mission forward, but set an example of the of the kind of organizational and institutional model we wish to see in the world.

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