This project was completed on Jul 28, 2020
Matched with Brian T
Matched with
Brian T.

Logo Design & Visual Brand Identity

Help Barb Smith Suicide Prevention elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

Posted June 25th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our network has been in existence for over 30 years. Two years ago we changed our name and logo to reflect our growing organization. It isn't working for us as it is bulky (colorful and long) . We are requesting consulting in regards to: do we simplify our name, or develop new logo/name. Our Mission is to prevent suicide through education and resources, and to support those impacted by suicide. Our vision is to eliminate suicide and reduce its impact.

What We Have In Place
  • We currently have a website, which should make it easy for you to get started. We also have myself the founder/ceo 989-781-5260, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to to deliver more suicide prevention and aftercare trainings free of charge to the communities where we live, work, learn and play.

Experts are anticipating a 34% increase in suicides following COVID, we need to visible in the community and recognized as the experts sooner than later to help minimize the impact of COVID. Suicide is the 2nd leading cause of death for youth and 10th leading cause of death overall. Branding is everything in connecting with the public. Prevention (upstream) is much more desireable than postvention.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Barb Smith Suicide Prevention
Posted by
Barb S.

Executive Director

Our Mission

Our mission ...
is to prevent suicide through education and resources, and to support those impacted by suicide


Excellent, Thank you for your patience and recommendations to meet our needs Brian
Barb Smith
Barb S.

Executive Director

Logo Design & Visual Brand Identity Project

Great client! Provided detailed and informative feedback.
Brian Thiebaud
Brian T.


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