This project was completed on Aug 6, 2020
Matched with Chatterjee P
Matched with
Chatterjee P.

Website Copywriting

Help Ground Up Initiative improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We want to launch a subscription-based patron page, as an additional stream of revenue to support our cause of upkeeping a 21st century kampung and nurturing an eco-conscious and caring community. Through the page, visitor can subscribe to different levels of monthly contribution in exchange for some rewards/benefits. This will be added as a new page (tab) to our existing website.

What We Have In Place
  • We currently have the rough wireframe with content blocks, which should make it easy for you to get started. We also have reading materials about our mission/vision/goals, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to focus on crafting and experimenting different nature-inspired programmes and content to educate and engage the public about urban sustainability and place-making.

This patron page project will greatly help with revenue generation and help us sustain financially. It will also be a platform where we build a database of more committed community members where we actively engage, gain insights and adjust our approach in how to best serve the community.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Ground Up Initiative
Our Mission

To create a space to nurture creativity and risk-taking while involving people in the process.

We want to see a 5G society: Gracious, Green, Giving, Grounded and Grateful - a foundation for a 21st Century Kampung Culture that cultivates holistic solutions for a happier, liveable and sustainable future for modern society.


Chatterjee works really fast and efficient. He was able to go through all our content and come up with copy which speaks to our target group. Thank you very much for your help!
Janny Huynh
Janny H.

Marketing Lead

Website Copywriting Project

(No testimonial has been submitted by Chatterjee)

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