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Matched with Rob G
Matched with
Rob G.

Membership Strategy

Help Suffolk Center for Cultural Arts develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

The Suffolk Center for Cultural Arts is a 14-year-old multi-faceted arts center. Memberships account for 16% - 20% of the development budget, and membership has been declining since 2014. Retaining current members and attracting new members is more important than ever, but with performance and class schedules in a state of flux our traditional membership benefits may not be as attractive. Looking for a plan to retain and recruit members. A volunteer with cultural arts experience is a plus.

What We Have In Place
  • We have membership data for the past 10 years, a list of membership benefits, and a schedule for contacting current and lapsed members.
How This Will Help
This project will save us $8,908 , allowing us to put more dollars toward adding new classes.

Memberships comprise 16% - 20% of the development budget and 12% of the organization's overall budget. With reliable membership income we can increase programming at the center and in the community.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Suffolk Center for Cultural Arts
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Posted by
Susan S.

Development Director

Our Mission

The mission of the Suffolk Center for Cultural Arts is to encourage and advocate the visual and performing arts by providing a forum where diverse audiences can actively participate in cultural experiences. The Suffolk Center for Cultural Arts is committed to supporting the economic vitality of Suffolk by enhancing the life experiences of our citizens and visitors

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