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Google Analytics Set Up & Training

Help School the World track activity on their website to get a clear sense of how visitors access and learn about their products and services.
School the World
Boston, MA, USA
School the World
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School the World
Boston, MA, USA

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Education
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Data analysis Digital marketing Information technology

Posted June 17th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a google analytics account and Hubspot, which should make it easy for you to get started. We also have me - I will be dedicated to learning and understanding, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to bring quality education to more children in need!

For many years we have been upping our marketing and communications game but I have never learned how to analyze our results and clearly explain the results to our Board of Directors.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

School the World
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Causes
Education Community & economic development Youth development
Posted by
Ali R
Ali R.

Communications Manager

Our mission

Our goal is to provide access for quality education to those living in the rural villages of Central America. Together with local governments, our partners and deeply engaged parents, we provide young children living in the poorest communities the opportunity to learn so that they can work towards a brighter future.

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