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Social Media Audit

Help Wayne Children's Healthcare Access Program assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Wayne Children's Healthcare Access Program
Detroit, MI, USA
Wayne Children's Healthcare Access Program
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Wayne Children's Healthcare Access Program
Detroit, MI, USA

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Posted June 17th

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We have an active Facebook account and have recently created an Instagram account and Twitter. I am in programming and development with a background in Public Relations, so I understand the importance and depth of this in the current market that we are working in. I would love some input and help as to how to expand and keep this work fresh, informative and mission driven but also help us grow. Thanks!

What we have in place
  • We currently have Kids' Health Connections on Facebook, which should make it easy for you to get started. We also have Instagram- kidshealthconnections, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to use our money for programming and families served.

We are so excited to get some good insight in how to optimize our brand, expand our reach and put forth a good product. I love working collaboratively and am open to suggestion and input. I have a general understanding but we need help considering this is the main way our families working with our non-profit are able to connect with us and we are able to push forth our work and mission.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Wayne Children's Healthcare Access Program
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Causes
Education Diversity & inclusion Health & nutrition
Posted by
Krista S
Krista S.

Director of Programming and Operations

Our mission

WCHAP- now Kids' Health Connections strives to improve quality, access and health outcomes for children eligible for Medicaid by promoting the Medical Home Model. We serve Wayne, Macomb and Oakland counties.
KHC helps parents and children bridge gaps and identify viable healthcare solutions by providing health education to the families, helping doctors improve the quality of care, and acting as a voice for issues affecting children's health.

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