Marketing Strategy Consultation

Help GBYM brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
GBYM
Silver Spring, MD, USA
Skills
Marketing

Posted June 13th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

We have a growing list of potential new names for our organization. We are looking for a qualified nonprofit professional to advise on new name choices and on rolling out the new name. Our goal is to have a new name selected by August 15, 2020. Our name is cultural offensive so we have shortened it to acronym in most of our materials, until we can launch an official new name more in line with our humanitarian values.

What We Have In Place
  • We currently have demographics information, vision, mission, goals, and values, which should make it easy for you to get started. We also have a graphic designer working on visuals, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to focus both on anti-racist causes and COVID-19 aid in our area. (about 5-mile radius of Langley Park, MD)

Our current name is culturally offensive. We aim to have a new name selected by August 15. The journey to this date started about 18 months ago and it's time.
In the meantime, we retired the offending logo and switched to an acronym.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

GBYM
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Our Mission

GBYM seeks to give young people the confidence to speak up, the tools to express themselves, and the platforms to promote their stories, for the greater good.

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