This project was completed on Aug 11, 2020
Matched with Julie M
Matched with
Julie M.

Social Media Audit

Help Esperanza Community Housing Corporation assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Esperanza Community Housing Corporation
Los Angeles, CA, USA
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Esperanza Community Housing Corporation
Los Angeles, CA, USA


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Posted June 12th

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
What We Have In Place
  • We currently have a part-time Social Media Manager, which should make it easy for you to get started. We also have raw data that the SM Manager can provide, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to sustain general operations which has become a priority due to the financial impact caused by the pandemic.

With COVID-19, our organization has relied heavily on social media and email to conduct outreach, make event announcements, and fundraise. With our reliance on social media only continuing to grow, we want to make sure we are taking full advantage of all the tools available to us to reach as many or all of our community members and donors.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

Esperanza Community Housing Corporation
Our Mission

Esperanza Community Housing Corporation is a social justice non-profit in South Central Los Angeles that achieves long-term, comprehensive community development. We recognize that Indigenous, Black, and Latino immigrant communities are disproportionately impacted by historical oppression, health disparities, disinvestment, and displacement. Therefore, we develop and preserve affordable housing; elevate health equity and access to care; mobilize for environmental justice; create and protect local economic opportunities; expand engagement in arts and culture; and advocate for policies protecting human rights. Esperanza works collaboratively to strengthen South Los Angeles. In all of our actions, Esperanza builds hope with the community.


It was a great experience working with Julie. Things went very smoothly and quickly. She has a lot of knowledge and experience in her field. She has a no nonsense approach which we truly appreciated. We are very fortunate that she shared her expertise with us. We have learned a lot in such a short time and plan to utilize all her recommendations.
Ivy P.

Development Director

Social Media Audit Project

I truly enjoyed working with the team at Esperanza Community Housing Corporation. Their work is so vital among the BIPOC community and I'm thankful that I had the opportunity to apply my social media strategy experience to help with their digital presence. Thank you to John for his partnership and Ivy for the opportunity.
Julie Matic
Julie M.


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