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Marketing Strategy Consultation

Help PsychArmor brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
PsychArmor
San Diego, CA, USA
PsychArmor
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PsychArmor
San Diego, CA, USA

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Posted June 10th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

Seeking digital marketing consultant for planning/building out one to two year strategy and activation for PsychArmor Institute.

PsychArmor Institute is a national nonprofit with a mission to bridge the civilian-military gap by educating our nation. We deliver 200+ free online educational courses, live coaching, classroom instruction and seminars. We have 450+ partners, work with 92 subject matter experts, and have 1.2MM courses completed and 2.5MM visitors to our site.

What we have in place
  • We currently have pitch decks, which should make it easy for you to get started. We also have dedicated marketing team, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to execute on paid advertising campaigns, use this towards salaries, etc.

We are a five year old, credible and trusted organization with impressive content, impact and data, yet we have no official strategy for growth.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

PsychArmor
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Posted by
KK
Katherine K.

Director, Development & Marketing

Our mission

To promote and increase the health and life outcomes of military-affiliated people and communities through education and training.

What we do

We believe education and training equates to transformation. This transformation starts with humility, runs on awareness and results in genuine
connection. That's why we're committed to powering learning journeys. Powered by PsychArmor, individual learners and organizations can collectively create impact and change.

Our Goals:

Goal 1. Increase the number of individuals, companies, and organizations that are able to effectively connect with and support military-connected individuals.
Goal 2. Improve the social, economic, and health outcomes for military-connected individuals.
Goal 3. Enhance the ability of individuals, companies, and organizations to apply acquired knowledge and skills in real-life situations.
Goal 4. Reduce barriers to learn about military culture and specific needs of military-connected individuals.

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