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This project was completed on Mar 20, 2014
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Matched with Staishy S.
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See the Impact story
Brand Messaging
The Reset Foundation
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about our organization’s identity, constituents, and mission and vision.
- Creation of taglines and talking points to help us communicate clearly and concisely the problem we are addressing, the basic model, and our vision for change.
- Recommendations on tailoring our messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally).
- Recommendations on tailoring message to audiences with differing, and often opposing, views (e.g. government, public, constituents, funders).
What we have in place
- After many years of honing our message, we have LOTS of documents and ideas... what we need is to whittle is down. We have a pitch deck, a business plan, an executive summary, and a website. We have interviewed people from all our constituent groups about how to message for their particular audience. We have also had two consulting sessions with communications professionals.
How this will help
This project will save us $4,800 , allowing us to buy supplies and materials for 35 of the students on our pilot campus.
Our idea is revolutionary in an sector that has seen little innovation. This is the moment, many acknowledge, for a game-changing idea to get traction in a nation who's eyes are slowly opening to the legacy of discriminatory incarceration.
How do we communicate our message and our model succinctly to a wide variety of audiences, each with varying motivations? How are we not a threat to government? How are we revolutionary to funders? How are we clear to the public?
By communicating our message well, we will be able to better attract funding, media, program partners, and staff.
Help us let the world know.
Project plan
Posted by
Jen A.
Co-Founder
Our mission
Our mission is to dismantle the cycle of poverty and imprisonment by creating a model of incarceration focused entirely on building lives and bettering communities. Our model seeks to empower sentenced adults with the vision, skills, and opportunities needed to succeed professionally and personally once released.
What we do
We propose creating an entirely new model of incarceration—one completely focused on empowering incarcerated individuals to succeed professionally and personally. Reset campuses serve adults who otherwise would be sent to a traditional prison, and work with them from the start of their sentence through their return to the community and time on parole.
Similar to the charter school model, Reset’s public-private partnership with governments reorients existing funding to individual achievement. Governments contract with Reset to operate facilities and deliver a high-performing program; Reset in turn is held accountable for results and use of tax dollars.
Our program is marked by three key components:
1. We create a 24/7 learning environment. Our entire campus is focused on education, reentry, and the creation of an effective learning environment. Both a rigorous day program and a supportive residential environment form a strong, 24/7 learning culture that enables the efficacy of other components of the model.
2. We focus on reentry from “day one.” We begin preparing our participants for life in the community as soon as they enroll in our program. Participants move across three stages—called Ready, Reset, Reenter—to prepare for and facilitate a successful transition back into the community.
3. We offer a personalized learning program for each participant. We integrate five RESET pillars—Relationships, Education, Social-emotional supports, Employment, and Time—into a customized, engaging program specifically designed for our students.
The Reset model is cost-neutral to governments: a full-size campus can be operated entirely with a budget equal to that of an existing, similarly sized state facility. We are currently looking to open two campuses, one in the California Bay Area and one in New York, to serve individuals who did not graduate from high school and have sentences of less than three years.
Testimonials
Loved working with Staishy! Professional, thoughtful, insightful.
Jen and Jane were a dream to work with!
