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Social Media Content Calendar

Help The Arctic Institute get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The Arctic Institute
Washington, DC, USA
The Arctic Institute
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The Arctic Institute
Washington, DC, USA

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Cause
International affairs
Skills
Digital marketing Social media

Posted June 4th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are staring a project called Migration in Harmony and need your help to create a Twitter account to share our work! Migration In Harmony, launching in 2020, is a network to integrate discipline-isolated research on changing migration patterns in Arctic coastal areas to maximize cooperation and advance knowledge on the movement of peoples, economies, cultures, and ecosystems catalyzed by climate change, urbanization, and globalization. We you to create a beautiful/effective newsletter!

What we have in place
  • We currently have Ideas for starter content and a website launching in july, which should make it easy for you to get started. We also have a dedicated team member to work with & run the account, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide earl career stipends to in person network events

There is a documented need to bring the Arctic's disparate research communities together, and in particular to "encourage more research on how species will move and interact in cold environments, the consequences for biodiversity, and animal and human health and wellbeing," so that cooperation can "facilitate rapid response, and maximize the use of limited research and management resources." Our Research Coordination Network meets that need by establishing a collaborative space to work together.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

The Arctic Institute
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Causes
International affairs Community & economic development Environment
Posted by
Victoria H
Victoria H.

Managing Director

Our mission

TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a

What we do

The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.

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