Marketing Strategy Consultation

Help Philadelphia Chinatown Development Corporation brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

The volunteer needs to understand that our client base is older, limited English, and limited technology proficiency. They need lots of assistance applying for social welfare.

What We Have In Place
  • We currently have a website and social media presence (FB, Twitter), which should make it easy for you to get started. We also have monthly newsletters, e-blasts, and WeChat, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to spend more time with clients and addressing their needs and dedicate resources to enriching the lives of the community.

This project is important for us as many of our constituents rely on our services for day-to-day needs, such as health insurance, social welfare, and more. We also provide various programs to enrich the lives of the youth and seniors within the Chinatown community. Given the current COVID-19 situation, it more important than ever for us to have clear channels of communication and an established strategy to meet the needs of our community.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Philadelphia Chinatown Development Corporation
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Our Mission

PCDC is a grassroots, non-profit, community-based organization.
Our mission is to preserve, protect, and promote Chinatown as a viable ethnic, residential, and business community.

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