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Logo Design & Visual Brand Identity

Help At Bat elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
At Bat
Detroit, MI, USA
At Bat
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At Bat
Detroit, MI, USA

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Cause
Youth development
Skills
Graphic design

Posted June 3rd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo but it is not high resolution, which should make it easy for you to get started. We also have a font that we currently use for communication, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to spend more time crafting sporting drills that incorporate education.

Allow the organization to build its visual brand identity and update our current logo.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

At Bat
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Causes
Youth development Health & nutrition Human services
Posted by
Delrisha H
Delrisha H.

Executive Director

Our mission

At Bat is striving to increase the number of at-risk youth who participate in baseball and softball by providing free clinics and low-cost programs.

What we do

Baseball and Softball Clinics: Introduce youth ages 6 to 13 to the fundamentals of baseball and softball. Youth engage in pitching, catching, and hitting drills.

After-School Program: During the school year, Kindergarten to 8th grade students learn baseball and nutrition fundamentals, build self-esteem, and apply academic concepts to real-life examples through structured activities.

Baseball and Softball Camp: During the summer, youth ages 6 to 13 engage in baseball and softball drills. We partner with local community organizations where there is a limited amount of or no sporting organizations available within the community. We take pride in giving youth who never had the opportunity to learn baseball and softball a chance.

Testimonials

Read the Impact Story
Sandi's creative eye has transformed At Bat's logo into something that can grow with the organization. She gave me a safe space to assist with the development of the new logo. Sandi is a joy to work with, I really enjoyed the whole process.
Delrisha H.
Delrisha H.

Executive Director

Logo Design & Visual Brand Identity Project

Delrisha was a joy of a client to work with. She was very articulate about the background and goals of her organization and then allowed me to try several different visual directions. She was very open to considering different looks and this is always great creative fuel for a designer. Her input throughout the process was excellent. She was very appreciatve which made me want to do my best for her and At Bat. Working with Delrisha on this project was one of my favorite experiences working though Catchafire!
Sandi S.
Sandi S.

Volunteer

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