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This project was completed on
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Matched with Frank P.
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See the Impact story
Membership Strategy
Clean Air Council
Membership Strategy
Project details
What we need
We need help in developing a comprehensive, step-by-step strategic membership plan that will enable us to grow our membership base significantly (goal is 10,000+) and to increase profitability from individual donations over time. Our Membership Coordinator is eager to try new approaches to increase the number of existing members who renew without the need for door-to-door canvassing. The more members who renew via mail or email solicitations, the more we can focus canvassing efforts on bringing in new members.
What we have in place
- We have a full-time Membership Coordinator who understands our existing members. We use Salesforce to manage our ~8,000 members. Many people in the community know us for the two special events we hold each year: The 5K Run for Clean Air and Earth Day Celebration, and Greenfest Philly. We have a Twitter account with 1,322 followers and a Facebook page with 840 "likes." We send out a newsletter to our members four times a year. We request contributions from our members multiple times a year through a renewal letter, an annual appeal, and special appeals.
How this will help
This project will save us $5,848 , allowing us to educate 200 more people about how to reduce their contribution to air pollution.
Membership funding is more reliable than funding from other sources like government, foundation, or corporate. It also tends to have less restrictions on what program activities we can do. Growing our membership base will bring flexible funds to help us expand our staff and resources in order to take on more projects, that ultimately yields less asthma attacks and cardiovascular health issues due to poor air quality.
Project plan
Posted by
Jonathan Z.
Membership Coordinator
Our mission
Clean Air Council is a member-supported environmental organization, dedicated to protecting and defending everyone’s right to breathe clean air. The Council works through a broad array of related sustainability and public health initiatives, using public education, community action, government oversight, and enforcement of environmental laws.
What we do
Clean Air Council is a mid-sized environmental advocacy organization of young, energetic staff who work on cutting edge environmental issues, primarily in Pennsylvania. With 8,000 dues-paying members across Pennsylvania, the Council acts to safeguard and improve the air quality for the benefit of everyone’s health.
The Council is one of the lead organizations working on the air quality impact from Marcellus Shale gas drilling, and was one of the first to recognize the danger that Shale activities posed to our air. We have reviewed over 40 drilling permits to ensure they comply with relevant air quality laws and regulations and have pursued litigation against the most egregious violators. We partnered with a prominent solar and wind energy supplier to promote the use of these renewable energy sources to the public through its community outreach team. Accordingly, over 500 households have switched to this supplier for their electricity. We have also has been doing outreach and education to communities throughout the State on the need for stronger Clean Air laws in order to protect the health of families through the Mom’s Clean Air Force campaign. So far a total of 6,700 individuals have signed on to the Mom’ Clean Air Force email list to take action in support of more protective air quality laws.
The Council has come a long way in the 46 years it has been in existence. What was originally a two-person, $30,000-a-year operation, now employs over 30 people and has a $2 million annual budget. There’s plenty more to come including work on outdoor wood-burning boilers, off-shore wind energy, community health assessments around Marcellus drilling sites, and outreach on energy efficiency. Our staff is friendly, informal, and enjoyable to work with. We treat each other like a family, the same way you will be treated if you join us. Plus, we frequently offer office breaks featuring Insomnia cookies.
Testimonials
(No testimonial has been submitted by Jonathan)
(No testimonial has been submitted by Frank)
